AIM festival (art-innovation-music) returns to Parc Carillon July 14-16th, 2017 for it’s third edition of a three day electronic music festival that includes 32 hours of non-stop quality music. AIM continues to grow in popularity due to a unique camping experience they provide to festival attendees. Imagine yourself along with friends camping along the beautiful Outaouais river as several of the best international and local DJs take you on a musical journey. Different genres of electronic music will be available at all hours due to AIM’s brilliant setup that consists of four musically diverse stages. Whatever mood or vibe you are in, AIM has it covered. This festival stands out from the rest because they believe in supporting artistic values and has become recognized as a Canadian platform for revealing global multimedia art. For people who are bored of typical festival procedures, AIM will intrigue you with a more intimate experience and powerful visual stimulation. Along with non-stop music, AIM provides food trucks, educational workshops and art installations to supply attendees with anything they may desire.
Anticipation continues to heat up as some of the leading international DJs like Dennis Ferrer, Eelke Kleijn, Behrouz & more have been finalized in the line-up. To make the festival even more special, several of Montreal’s top local artists are listed to spin alongside the internationals. Among those, includes born and raised Montreal duo The Revah Brothers who we caught up with earlier this week.
WWD: What is it about AIM’s unique 3 day non-stop music experience that is attractive to DJ’s spinning?
“The 3 days of non stop music concept is a unique and attractive format. Festival goers are submerged in an extended experience and are therefore tuned in for the duration. As an artist, it is a pleasure to play for these crowds as you can prepare your music without the influence of having your set be an opener or a closer. Unlike a nightclub event which spans over a few hours, the crowd’s energy level stays consistent for the duration of the festival and therefore they are ready to absorb without influence of how early or late it your set might be scheduled for.”
WWD: Why should festival attendees chose AIM festival over other festivals in the Montreal area or elsewhere?
“AIM represents a unique experience in the world of electronic music festivals. It’s a culmination of everything Quebec has to offer; a beautiful and dedicated crowd, an impressive lineup of both local and international talent, as well as a chance to experience the great outdoors over 3 days of camping while submerged in audio and visual arts.”
WWD: Your thoughts on combining a music festival with camping in the outdoors?
“Combining a music festival with camping has proven to be a fantastic concept employed by some of the largest and most successful festivals around the world. AIM happens to be the only electronic music festival in Quebec which offers the combination of the two. When camping for a weekend, festival goers are submerged in the experience; surrounded by fellow campers, constant music when they are in party mode, lounging areas to enjoy when its time to relax, awesome visuals, workshops and other attractions to interact with, etc…. All of this combined creates a special energy, an atmosphere, where the art (both audio and visual) can be appreciated at its highest levels.”
***KEEP A CLOSE LOOK OUT*** for the release of two separate mixes AIM and When We Dip have collaborated on to give a preview of what you will experience at the festival ! The mixes will include 60 mins of deep bass lines and enchanting melodies by Montreal based DJ & production duo The Doctors. The second mix will be conducted by international producer and modern day composer Eelke Kleijn. He is notorious across the globe for implementing his unique imagination and taste into every piece of music. The Rotterdam based music maker will deliver his own 60 minute mix, before he brings his music to life at AIM.
Follow: Revah Brothers