If you’re a music artist or a label manager currently working on your 2022 strategy, don’t miss this upcoming webinar. The music research and analytics platform Viberate just announced a new free online workshop. Coming up is a panel on applying the freshest music trends into your marketing, and will include real-life tips by two renowned industry experts.
David Boyle is a marketing veteran who developed effective strategies for Pink Floyd, Snoop Dogg, EMI, and others. Alexandre Perrin is a professor of music business at Berklee who trained professionals now working at Spotify, Universal, YouTube, and Warner. Their talk will involve trends and data insights from Viberate’s “2022 State of Music” address, presented by Urska Jaksa, the managing editor.
“Patterns come naturally to music as well as to the music business, so once you learn how to recognize them, a world of opportunity opens up,” says Boyle. “Making sure your biggest decisions are audience-informed is what Audience Strategies is all about. Since there are such amazing tools and insights available, I’d encourage everyone to start getting really good at using audience data ASAP.”
The exclusive workshop will be hosted online on Wednesday, February 16, at 12:30 PM EST / 06:30 PM CET. The session is free of charge but limited to 500 people. Click here to apply.