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Mark Farina

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Webinar alert: How to work with trends like an expert strategist

Thomas Gaboury-Potvin
Events, Insider Insight
8 February 2022

If you’re a music artist or a label manager currently working on your 2022 strategy, don’t miss this upcoming webinar. The music research and analytics platform Viberate just announced a new free online workshop. Coming up is a panel on applying the freshest music trends into your marketing, and will include real-life tips by two renowned industry experts.

David Boyle is a marketing veteran who developed effective strategies for Pink Floyd, Snoop Dogg, EMI, and others. Alexandre Perrin is a professor of music business at Berklee who trained professionals now working at Spotify, Universal, YouTube, and Warner. Their talk will involve trends and data insights from Viberate’s “2022 State of Music” address, presented by Urska Jaksa, the managing editor.

“Patterns come naturally to music as well as to the music business, so once you learn how to recognize them, a world of opportunity opens up,” says Boyle. “Making sure your biggest decisions are audience-informed is what Audience Strategies is all about. Since there are such amazing tools and insights available, I’d encourage everyone to start getting really good at using audience data ASAP.”

The exclusive workshop will be hosted online on Wednesday, February 16, at 12:30 PM EST / 06:30 PM CET. The session is free of charge but limited to 500 people. Click here to apply.

Related

Mark Farina

Mark Farina set to bring his iconic House grooves to Stereobar this Sunday

Time Warp

Time Warp reveals unbelievable two-day, two-stage lineup for Autumn edition in Mannheim

Paradise in the city

Paradise in the City announce stage-by-stage lineup with Bedouin, Franky Wah, & Archie Hamilton joining the festivities

Lee Burridge All Day I Dream Montreal 2025

All Day I Dream shines at OFF Piknic Montréal with unforgettable sunset vibes

Puglia’s Panorama Festival returns for 4th edition, dropping bold lineup with Black Coffee, Luciano, Solomun, Damian Lazarus, & more at the helm

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