The freshly minted StrataSonic Records officially unveils itself with a brand new release from Parisian house music mastermind and Apollonia ringleader Dan Ghenacia. Ghenacia’s three-track ‘Rouge ou Noir’ EP is out now.
The title track opens up with looped, funky guitar riffs and neon synths, which wind their way through dusty, dynamic drums. ‘Chilly’ bustles with a blend of louche rhythms and rugged synth arps that dart about the mix—it also gets a low-slung, dubbed-out mix to round out the release. Ghenacia’s knowledge of house music, which he’s accumulated over the last 25-plus years DJing, hosting essential parties, and running vital labels, is crystal clear on this fantastic new solo EP.
“Everything unfolded at a dizzying pace,” says Dan Ghenacia on creating the new EP. “Five days in a dream studio in Los Angeles led to ‘Rouge ou Noir,’ a surreal and psychedelic experience with funky vibes. StrataSonic, this young label, is showing boundless creativity with its team to maximize the release’s impact.”
Nestled in a private enclave in Los Angeles, StrataSonic’s home is the state-of-the-art recording studios helmed by the label’s in-house producers and has become the music industry’s best-kept secret. With an unparalleled collection of vintage gear and deep technology, this sonic sanctuary serves as a platform for both emerging and seasoned artists.
StrataSonic was created to empower artists and explore the depths of their musical expression free from the confines of genre. From uptempo house to tribal to ambient, the label celebrates experimentation, champions artistic freedom, and embraces the beauty of non-conformity. Each release on the label will be available on vinyl and be accompanied by a music video. StrataSonic will also create bespoke merch lines alongside releases and host curated playlists by friends and family of the label, such as acclaimed DJ turned photographer Bill Patrick.
The team behind StrataSonic consists of an international group of music veterans with deep roots in Los Angeles to serve as a sanctuary for artists within the broader electronic music landscape. Founder of BPM Festival, Craig Pettigrew, will lead as the label’s CEO, with producer/DJs Maher Daniel and Matt Tolfrey spearheading the Label Manager position. Mack Sennett Studios and Original Creative Agency owner Jesse Rogg has taken the role of the label’s Creative Director, with Matt Ossentjuk of Gari Safari working alongside Rogg as the Associate Creative Director.
‘Rouge ou Noir’ is available here