Ahead of his next single with Emma Konnanov, ‘You And I,’ we caught up with Desyfer to discuss all things Ginchiest Records, being supported by BBC, creating music for big brands, and more!

WWD: Your track ‘Rise Above’ made a strong impact when it was released. What was the inspiration behind the song, and how did it shape your musical direction moving forward?

‘Rise Above’ was born from a period of personal challenges in the last couple of years. I wanted to create something uplifting, a track that could empower listeners to overcome obstacles. Musically, it pushed me to explore more melodic and emotional elements, which has definitely been influencing my sound. I’ve become more focused on creating music that connects on a deeper level.

WWD: ‘Do You Believe’ recently broke into the UK Top 100 charts—congratulations! How did it feel to achieve this milestone, and what do you think resonated most with listeners?

It was a surreal moment! Seeing ‘Do You Believe’ climb the charts was incredibly rewarding. I think the combination of Emma’s vocals, powerful track, and the relatable message of hope really resonated with people. It’s a track that makes you feel something and takes you somewhere.

WWD: BBC Introducing has been showing you a lot of support lately, even featuring you in an interview. How has their backing influenced your journey, and what was that experience like?

BBC Introducing has been amazing! Their support has given me a platform to reach a wider audience and connect with new listeners. The interview was a great experience, and it’s always encouraging to have tastemakers like them championing your music. It definitely boosts your confidence and gives you that belief to keep creating.

WWD: Your fresh single ‘Memory Of You’ is out now on Ginchiest Records. What’s the story behind this track, and how did it come together in the studio?

‘Memory Of You’ is a nostalgic track, reflecting on past experiences and the power of memories. It started with a simple melody I had in my head, and then I built the layers around it. The studio process was very organic, with a focus on creating a warm and emotive atmosphere, with a more Afro feel.

WWD: How did your relationship with Ginchiest Records come about, and what has it been like working with them?

My relationship with Ginchiest Records has been a great journey. We first collaborated last year on ‘Falling Around Me’ with Emma Konnanov, which was a fantastic experience. “The successful release of ‘831’ with Ginchy on Black Hole Recordings in late 2024 opened the door for further releases in 2025. For ‘Memory Of You,’ their commitment to diverse electronic music and creative freedom were key factors in my decision to release with them.

WWD: You’ve had an incredible journey in the electronic music scene, with releases on major labels like Ministry of Sound, Black Hole Recordings, and Sony. How do you think the industry has evolved since your early days?

The industry has changed dramatically! Back then, it was more about physical releases and radio play. Now, it’s a digital landscape, with streaming and social media playing a huge role. The biggest change is the accessibility for artists. Anyone can create and release music, which is both exciting and challenging.

WWD: Your track ‘831’ was featured on Gatecrasher’s ‘Wet’ compilation, used in a TV ad campaign, and even played on Paul Oakenfold’s Essential Mix on Radio. What did that kind of exposure do for your career at the time, and how did it impact your trajectory?

That period was a massive turning point for me. ‘831’ getting featured on Gatecrasher’s ‘Wet’ compilation was huge, introducing my sound to a much wider audience within the club scene. And then, to have it used in a TV ad campaign? That was amazing! It gave me a sense of legitimacy. Being featured on Oakenfold’s Shangai World Tour Essential Mix was a great honour, a real validation of my work at that time.

WWD: You’ve had support from some of the biggest names in the industry, from Sasha and John Digweed to David Guetta What’s been the most surreal moment in your career so far?

It’s consistently surreal to have support from artists I’ve looked up to for years. Each time they play my music, it’s a reminder of how far I’ve come. It’s hard to pick just one moment, but the first time I heard Sasha play my music on the Essential Mix back in 95 was incredibly impactful.

WWD: Your collaborations with Emma Konnanov have been hugely successful, with multiple chart-topping releases. What makes your partnership work so well?

Emma and I have a great creative partnership. She’s a dedicated professional, always delivering amazing lyrics and vocals. We understand each other’s styles, share a vision, and have a lot of trust, which lets us create something special.

WWD: Beyond music production, you’ve worked on soundtracks and commercials for brands like Lexus and Duracell. How does creating music for a brand differ from making music for the club scene?

Creating music for brands is a different beast! It’s more about conveying a specific message or emotion within a very limited timeframe. You have to be mindful of the brand’s identity and target audience. Club music, on the other hand, is about creating an experience on the dancefloor. It’s more about energy, rhythm, and creating that big vibe.

WWD: For sure! Thanks for the chat 🙂

Desyfer: Instagram // Soundcloud

‘Memory Of You’ is available here