Well, it feels great ! Since the beginning, we’ve never meant to have a quantitative approach with Family Piknik Music. We’ve always limited the amount of releases rather than making too much volume, so the artists we have on board get the best satisfaction possible. So making it to the 80th release shows that we’ve kept on releasing good music since 2018 I guess…

First of all, it’s not that common that a music label depends on a music festival like we do. Our intention is to release good music, whatever the musical genre and no matter how much popular is the producer. That’s the difference with most of the other labels I think, we don’t look at Spotify figures, nor Instagram followers, to make our artistic choices.

We’ve received tons of demos and unsigned gems these past twelve months so we regularly stock these in a folder and we wait for the right timing to let them out. We’ve started the Casa de Flamingos compilation series in 2019 and we love it because it’s a multi-artists process. As we get more and more good music, but sometimes it’s not music for one single release, so we prefer creating a V/A with multi-genres inside.

We’re lucky enough to receive more and more incoming demos from all around the world. We’re often surprised by the quality and level production of these producers. When we see then that they come from small countries, have no background nor any active community, we feel excited to endorse them and give them a chance. We have a strong community and exposure through our brand, so we want to have these newcomers under our spotlight, that’s what we do !

Indeed, we are an international brand and we catch the attention from all around the globe. We are not looking at any specific countries, to be honest, most of the time, we just find out where these producers are from when we ask them to sign the agreement. But we’ve signed artists from Kazakhstan, Ukraine, Turkey, Argentina, Israel, USA, UK, Brazil, Lithuania… Of course, we also have a family of French artist gravitating around us, as we’re based in France. But our label is not a French Touch affair at all…

We’re fed up with the way labels and music have evolved through streaming algos/playlists and this overall culture of statistics over vibes and art. We know how this industry works but we don’t want to make the game of these big platforms capitalizing over music produced by small composers. We do marketing, at our level, because we need to, but music label is about music. It should be the only motivation. It’s so hard to gain profits from music with streaming that music composers deserve respect and consideration.

We’ve always tried to have our music label matching with our festival’s artistic direction. Open-minded, not bound to one genre but more a kind of tastemaker label. That’s why we’ve not entered one musical genre and we prefer to sign electronic music within a large spectrum of atmospheres, may it be Indie Dance, Deep-House, Ethnic, Progressive, Melodic Techno or even Acid-Techno…

When we look at our music catalogue, we’re happy to see the remixers we’ve manage to have on board with us : Hernan Cattaneo, John Digweed, Booka Shade, Marc Romboy, Kolombo, Cioz, Popof… It gives another dimension to our label and it validates our A&R hard work to find a balance between all these new names we sign and the great remixers we collab with.

We believe in the 360 approach in music. Producing our own events allow us to give exposure to the signed artists of our music label. It also allows us to create a dynamic all year long around our events and artists. We also run a booking agency, so we cover all aspects and we cherish even more our artists.

Seeing headliners like Carl Cox, Fisher and Solomun dropping music we release on our label is always a great satisfaction. We combine our bookings with our music promo and it’s a good way to stay relevant. There is so much concurrence in the music industry that it’s an advantage for us to be known both as a music label than as a music festival.

Now we can proudly share the news that we’ll host our first ever label showcase during next ADE. It will take place in Amsterdam’s Boom Chicago on thursday 17th of October. It’s a big step for us.

We’re excited each time we sign a new talent for who we know we’ll be a push. Early 2025, we’ll share music of a newcomer based in Hong Kong and we’ve been hit by the quality of his music. But we could mention many other releases we have on the pipeline. Our schedule is already complete for the 10 next months…

We prefer keeping things simple and focus on what we’ve explained earlier, good music before strategy.

Don’t be shy and don’t think we’re a random label ignoring your talent. Feel free to share and submit your music with us, we’ve always sent feedback. Also, we’ve started making session with Aulart a few months ago, we’ll run a new one in October, so you can join us anytime !

We’re distributed on all music platforms and you can get updated from our social networks. We also have a specific website for our music activities. Hope you’ll enjoy our music, thanks for the interview!

‘Casa De Flamingos V’ is available here